Right now, there are more claims, more pitches and more opinions careening through markets than ever before. Marketers, consumers, the press, bloggers and countless others all have the will, the means (and apparently the time) to affect the opinions of every one of your constituents. Markets have become profoundly noisy, chaotic places.
As "conversations" dominate the marketing landscape, you must be articulate about who you are and how you create value if you hope to win hearts, minds and wallets. NEUBRAND helps you gain clarity around the three essential elements that define and differentiate you in your markets.
We are obsessed with defining and positioning products, services and companies in noisy markets. We bring strategic rigor, elegantly simple creative solutions and a profound sense of urgency to all our work. We treat every assignment as if our clients face significant, perishable opportunity in their markets.
In nearly every case, they do.
Not your mother's Masterpiece Theatre: WGBH debuts revamped icon series with some help from Neubrand.
Touchstone Consulting Group is a professional services firm that built its reputation working on next-generation strategic projects for Homeland Security, the Department of Defense and the Office of Management and Budget. Soon after being acquired by SRA International, Touchstone set its sights on launching their brand of consulting in the commercial sector. MORE>